As tens of thousands of people arrive in Tokyo in July for the Tokyo Olympic, the experience for many of them will begin as soon as they step off the plane, thanks to a new initiative from Alibaba Group. Olympic fans from all over the world are invited to book Olympic 2020 tickets from our online platforms for Olympic Tickets. Olympic Packages fans can book Olympic Hospitality from our ticketing marketplace exclusively on discounted prices.
That’s because Alibaba, a Worldwide Partner for the Olympic 2020 Games, on Thursday unveiled its Alibaba Cloud Gallery, a creative collaboration with young Japanese artists that brings together sports, culture, and technology in a series of digital installations at Tokyo’s Narita airport.
The artwork, which will appear on screens throughout the airport, combines elements of Japanese culture and images of athletes to “to create a memorable first impression for travelers” attending the Olympic 2020 Games, Alibaba said in a release.
Alibaba Cloud will support the artists by providing high-performance data cleverness so that they can work with the data-heavy visual elements essential for the fittings. Shoichi Okumura, an artist whose work will show at the airport, said that clouds were symbols used in traditional Japanese painting to “break the mystery of time and space.”
This is the latest creative initiative from Alibaba’s partnership with the International Olympic Committee, which is focused on digitizing the Games and attracting a new generation of fans. For Alibaba, that means using creativity and technology to engage young people and, in the case of the Japanese artists on display at the Alibaba Cloud Gallery, giving them a stage of their own on which to be seen.
“The Alibaba Cloud Gallery is a perfect combination of this vision and the Tokyo Olympic spirit, adding that this was the first of our efforts to elevate the experience of spectators traveling from across the globe to watch the Olympic 2020 Games,” said Chris Tung, chief marketing officer of Alibaba Group.
Now, with the help of advanced tools and cutting-edge technologies from Alibaba Cloud, I can communicate with people from all over the world through my works displaying in the Alibaba Cloud Gallery. New artwork will be rolled out in the coming months, and the installations will run through until March 2021, Alibaba said.
Unique Song, Alibaba Cloud’s country manager in Japan, said that the company would continue to support Japanese artists after the exhibition is over by introducing artificial intelligence-driven tools and multimedia solutions, such as 3D modeling and smart-video editing, that are already being used in the Alibaba ecosystem.
“We are looking forward to embracing more of Alibaba Group’s innovative initiatives blended with Japanese elements and hope to present to the world the most thrilling Olympic experience,” said Masaaki Komiya, the vice director-general of the Tokyo Establishing Committee of the Olympic 2020 Games.
The art installations also include the newly launched Alibaba Tokyo Olympic partnership logo for Olympic 2020 Games. With Alibaba below the Olympic Rings, the logo is meant to show the group’s commitment to supporting the Games with its cloud technology and expertise in digital commerce, as well as its efforts to make the Games more appealing to a younger fan base.
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