The New Zealand Olympic Committee (NZOC) has launched the Tokyo 2020 Earn the Fern campaign as part of the final year of preparations for the Games. Olympic Games followers who want to witness live action of the Olympic Games can Buy Olympic Tickets online.
The campaign will feature across NZOC’s social media channels and will feature a series of videos showcasing what it means for Kiwi athletes to represent the country on the world stage.
NZOC said. “Featuring elements of Japanese language artistry and culture as well the symbols, languages, and scenery of Aotearoa Earn the Fern represents 100 years of New Zealand Olympic history and the pohonui pride and whakakoha respect we have for Aotearoa our team and the host nation to which the New Zealand Olympic team will travel.”
The Tokyo 2020 campaign follows on the back of the highly successful Earn the Fern public campaigns conducted for the Gold Coast 2018 Commonwealth Games and the Pyeongchang 2018 Winter Olympic Games.
The year to go was marked on Auckland’s Piha beach with a celebration involving 12 New Zealand athletes from nine sports who worked with an artist to create a stylized silver fern on the black sand.
Tokyo Summer Games 2020 will feature new sports and disciplines many of which are youth-focused and Waddell believes these new events will ensure the Olympic Games inspire more people.
He said. “There’s an opportunity for us to qualify athletes from surfing BMX freestyle, 3×3 basketball, karate and more so it’s really exciting to have these new sports involved.”
In the year ahead of an Olympic Games training focus and preparation go up a notch and the level of competition at World Championships and other qualifiers is intense Rugby sevens athlete Tyla Nathan-Wong won silver at Rio 2016 and is looking forward to the challenge of Tokyo 2020.
“The next year of training and preparation is really where the medals are won and lost so I’ll be working extremely hard and hope to make it over there.”
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