Olympic Hospitality: Japan is wondering if the Olympic 2020 is really worth it

Tokyo threw open the doors of its attractive, just-completed Olympic stadium with the superb slogan “Hello, our stadium”. Discussion over this gem inevitably began to fizz online. The serious words of welcome had plenty of defenders, but the faintly mangled syntax also caused eyes to roll.

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Detractors predicted that, in keeping with a long dialectal tradition (which produced the slogans “Speak Lark!” and “Boil Japan”), the Japanese wordsmiths behind, “Hello, our stadium”, had arrived at their endpoint without stopping to consult. That custom remains Japan’s unshakeable prerogative, but there was a feeling that it should probably have been postponed for an event as big and international as the Olympic Games.

Japan knew exactly what it was trying to say. The discussion over the slogan is a far more complicated and politicized clash over how the government should correctly account for the remorselessly rising cost of hosting the 2020 Olympic and Paralympic Games.

Japan’s government, still appreciating in the rhetoric of a solid Olympic 2020, originally agreed on a reasonable looking ¥150bn of spending from the state purse. That figure is discrete from the ¥1.4tn spending by the Tokyo Metropolitan Government and the ¥600bn by the Tokyo Olympic Organizing Committee.

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The government’s figure, say the perfectly thorough analysts at the Board of Audit of Japan, presents the public with a tunnel-vision sense of the games’ true cost. The total of Olympic related spending drawn from state coffers, said the board in its latest guess, will now likely surpass the ¥1tn mark.

Its officials are far too careful to suggest that there is a deliberate deception, but its analysts note the difference between the uncertain splodges drawn by politicians and the much sharper lines of definition favored by government accountants. The massive discrepancy between what the government says it is forking out for the Tokyo Olympic and the Board of Audit’s estimation for the total state outlay around.

Tokyo has undertaken significant infrastructure building, as well as the many structures built specifically for the various events. The Board of Audit valued that the government had chosen to describe $6bn of state spending around the Tokyo Olympic as administrative costs in effect disguising the true price the state was paying as host.

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The government categorized everything into three groups, directly related spending, hard-to-judge-how-related-it-is spending and weakly-related spending. The government then said it would only publicly disclose as Tokyo Olympic spending the items in the first group, which, predictably, produced more or less the same figure it had given before.

The accountants have shown that not just Tokyo Olympic, but the whole country, is paying a stunning sum to host these games and that this figure threatens to turn noxiously political once the torch moves on.  The government confidence, one sense, maybe to accept that taxpayers will probably see through the accounting legerdemain and instead stress at every available opportunity how this spending is not for a few weeks in Tokyo Olympic but for “us”, for Japan. The language, unlike accounting, is unambiguous. It’s ‘Hello, our stadium, not the Olympic 2020.

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Olympic Hospitality: Eurosport seals Bridgestone as first Tokyo Olympic partner

Eurosport, the lead European Olympics broadcaster, has attracted its first major sponsor in Bridgestone ahead of Tokyo Olympic. The Japanese tire and rubber company has taken up the ‘presenting partner’ role in 50 markets. Olympic fans from all over the world are invited to book Olympic 2020 tickets from our online platforms for Olympic Tickets. Olympic Hospitality fans can book Olympic Hospitality Tickets from our ticketing marketplace exclusively on discounted prices.

Bridgestone will introduce Eurosport’s European morning program and video-on-demand highlights, footage from 33 sports over 17 days. It will be a headline brand on the website and app and will also have dedicated takeovers around big Games milestones, such as 100 days to go and the Opening and Closing Ceremonies.

Its considerable involvement comes after Eurosport delivered a package that drew on lessons learned from its previous forays into the Pyeongchang Winter Olympic in 2018, of which Bridgestone was also a sponsor. With the Winter Olympic in 2018, Eurosport claimed to reach 76m million people across digital and social, and 63% of the population on free-to-air and pay-tv in its top ten markets.

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“What Brands are looking for is what we are uniquely placed to deliver,” he said.

Mike Rich, head of sports marketing solutions at Eurosport, said he’s been on “a huge learning curve” after the broadcaster delivered its ‘first fully digital Games’ at Pyeongchang. Since joining in September, he has been focused on finding Olympic partners to match the unprecedented scale of Discovery’s unified rights package across Europe.

Rich said: “We help Olympic Games partners build on their high levels of awareness and associations around the Games. We are all about building engagement with customers through sport at scale.”

Eurosport’s major takeaway from 2018 that it’s pitching to sponsors ahead of Tokyo Olympic is simply talking up the significance of its reach and to make it easily buyable with a “one-stop-shop” sales team.

Its offering differs by market but there’s linear coverage on Eurosport 1 and 2. It owns rights in 50 markets but has sublicensed hours back to 40 nationals. Then there’s OTT service, the Eurosport Player, which comes in 21 languages, has 45 live feeds, and boasts all 3,500 hours of Tokyo Olympic. More broadly, the Eurosport site averages 29m monthly website visitors, building on 18m social fans, and 236m cumulative subscribers.

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Discovery also has stakes in Golf TV, the Global Cycling Network and Group Nine it can utilize in addition to social media partnerships that are yet to be confirmed. For Rich though, the scale for its own sake “just doesn’t cut it” without pairing it with relevant content for each platform. Brands can partner on a national or continental basis, but Rich is positioning its creative solutions team to ensure the effectiveness of the placements. It is a part of the business he is confident can be built up in the coming years.

The team has helped Bridgestone develop programming and content around its long-lived ‘Chase Your Dreams No Matter What’ campaign. The work will land across all Eurosport channels in the run-up to the Games this summer. The team’s challenge is in “understanding a brand’s ambitions, and delivering creative storytelling that works for them and the sports audience”.

In this respect, access to footage from these and previous Games makes the job infinitely easier for the team and helps drive the attention of audiences. And finally, Eurosport has been showing off its state-of-the-art production output. As a presenting partner, Bridgestone is helping deliver innovations like ‘The Cube’ and its 3D mapping tech. Thankfully, during this reinvention of the category, Rich claims there has been little tension between editorial and commercial.

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He said “There’s a shared ambition that advertising doesn’t necessarily need to be interruptive all the time. If you approach your creative output to make the advertising add value to the consumer experience then we are off to a great start.”

Reflecting on 2018’s output, he concluded Pyeongchang helped brands become more aware of the value they can gain from partnering with us, and told The Drum to expect more partner announcements in the coming months. We creep ever closer to the Games. Eurosport kicked off its one-year countdown to the Games with a manga-inspired spot back in July.

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Olympic Hospitality: Tokyo Olympic Announces Torchbearers for Grand Start of Olympic 2020 Torch Relay

The start will take place at the J-Village National Training Centre in Fukushima. The particulars of the Relay, together with the route, the special pose that will be assumed by torchbearers when passing the flame, and samples of the licensed range being produced to memorialize it was also exposed.

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The fighting spirit the World Cup-winning team existing during the tournament enthused many of the people struggling in the aftermath of the Great East Japan Earthquake, which had struck the country previous that year. Their success was predictable by the deliberating of a National Honor Award on the whole team in August 2011.

 Only 30 years after the establishment of the first Japanese women’s football team in 1981, the national team had become world champions. In the following year, they won silver medals as runners-up at the Olympic Games London 2012 and reached the finals of the FIFA Women’s World Cup in 2015.

Tokyo Olympic will select the torchbearers for the main segment of the Olympic Torch Relay from a shortlist of applicants which will be submitted by four Tokyo Olympic Games Torch Relay Awarding Partners and one Prefectural Task Force.

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The nation’s most well-known and cherished sights for a period of 121 days, serving as a symbol of the Olympic Games and visiting 858 local cities along the way. The torch will be passed by torchbearers on most days where necessary it will be transported by boat, train or cable car between segments.

The Tokyo Olympic Games Torch Relay way will take in World Tradition Sites such as Mount Fuji and Itsukushima shrine and other historic locations and famous places, including preferred local community spots, with the attraction of each being showcased during the Relay.

The Relay will also take in zones that are ongoing to recover from natural disasters, such as the Tohoku region, which was struck by the 2011 earthquake and tsunami. Tokyo Olympic has created three stances that can be adopted by torchbearers during the “Torch Kiss” – the passing of the flame from one torchbearer to another.

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These goals to embody the Tokyo Olympic Torch Relay concept of “Hope Lights Our Way”. The stances have been labeled “2020”, “Connecting With Each Other” and “Hope Lights Our Way”. Torchbearers can select one of these or accept any other position that best reproduces their own feelings on the day.

Several items of licensed products bearing the Tokyo Olympic Games Torch Relay emblem and pictogram, as well as images of Olympic mascot Miraitowa. These will be offered via the Tokyo Olympic online store and at official outlets across Japan.

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Olympic Hospitality: Japan needs anti-smoking law ahead of the Tokyo Olympics

Japan should ban smoking in all public places if it wants to successfully host the Tokyo Olympic and sponsor tourism, a senior World Health Organization. Japan, has no binding law controlling secondhand smoking and has come under pressure to institute one ahead of the Tokyo Olympic Games.

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The health ministry is preparing regulation to limit secondhand smoking but faces strong opposition from smoking lawmakers and the tobacco industry.  The smoking limitations are far behind global standards and need to be updated because foreign guests imagine a clean environment while in Japan. He said partial anti-smoking measures are unsuccessful and that the ministry ‘s draft, while an improvement, should be strengthened.

“The time is right for Japan to finally catch up now with the Olympic 2020 just around the corner,” Bettcher said at a news conference. He said it was a “golden opportunity for Japan to better protect its people from the deadly effects of exposure to secondhand smoke.”

The ministry letter, issued in early March, delivers for a ban on indoor smoking in government and sports services, but they allow partial bans with the use of smoking rooms in offices, theaters, restaurants, and bars. The ministry of health allowed smoking would be in small bars and cafes, following complaints by opponents who cited fears of losing customers.

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The Finance Minister Taro Aso said a pervious parliamentary session that tobacco sales provide more than 2 trillion yen ($19 billion) in tax revenues yearly and a loss of that income would have a major influence on government finances. Japanese Olympics organizers say smoking will be prohibited in indoor facilities at the Tokyo Olympic Games.

In Japan surveys on the impact of a smoking ban have had mixed results one forecasts a billion-dollar sales decline in restaurants and bars, while more people will choose to dine out if restaurants are smoke-free. In Japan, about 15,000 people mainly women and children die every year from secondhand smoke, according to the government who estimates.

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Olympic Modern Pentathlon was championed by Baron Pierre de Coubertin

According to a 19th-century story, a young French cavalry officer was sent on horseback to deliver a message. To complete his job, he had to ride, fight with a sword, shoot, swim and run. These are the five disciplines that face competitors in modern pentathlon – all in a single day.

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Baron de Coubertin was an admirer of the Pentathlon held in the ancient Olympic 2020 Games, which was modeled on the skills needed by a soldier at the time. He proposed a similar competition that embraced the spirit of its ancient counterpart. It was de Coubertin’s belief that this sport, above all others, would test ‘a man’s moral qualities as much as his physical resources and skills, producing thereby the ideal, complete athlete’.

Modern pentathlon was first held at the Stockholm 1912 Games, with a women’s competition introduced at Sydney 2000. Originally the elements were spread over four or five days, but since Atlanta 1996 all five disciplines have taken place in a single day. Thanks to a wide range of innovations, Modern Pentathlon has become a more demanding sport that pushes athletes to their limits.

The Union International de Pentathlon Modern (UIPM) was founded in 1948 and now has more than 120 member countries, reflecting the steady spread of the sport worldwide. The Participants score points in the first three events, which decide their starting position for the final Laser-Run event, composed of the shooting and running disciplines.

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Athletes compete against all others, using the epée. The struggle is a round-robin of one-minute matches, the most successful athletes winning the most points. The short, quick bouts demand complete attention and the flexibility to cope with different opponents. The 200-meter freestyle event is a test of power and strength. The competitors line up in heats according to their fastest times and are awarded points based on their finishing times. The format is elimination and bouts last 30 seconds.

Athletes must ride an unskilled horse over a show jumping course without incurring penalties and within the allotted time. In the standalone sport of equestrian, riders and horses train together, in modern pentathlon, competitors are paired with their horses in a draw just 20 minutes before they compete.

The competitors are ranked according to their score from the first three disciplines with the leader going first. One point equals a one-second advantage. In this final combined event, athletes must complete four circuits of shooting five targets from a distance of 10 meters within 50 seconds using a laser pistol and running 800m. The challenge is to continue a good speed then catch your breath to shoot calmly and carefully.

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The countries of western and eastern Europe have conquered Olympic Modern Pentathlon, with Hungary and Sweden particularly prominent. In 1912 Stockholm and 1932 Los Angeles Games, Swedish athletes won 13 of the 15 medals available.

Medalists in recent years have come from a greater range of countries and continents – indeed, six different teams were represented on the podium in both the men’s and women’s struggles at London 2012 and Rio 2016, with medals going back to Asia, South America, and Oceania. It will be fascinating to see whether this trend continues in Tokyo Olympic or the sport’s historically strong nations return to prominence.

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Olympic Hospitality: Tokyo Struggles to Find 14,000 Hotel Rooms in Time for Tokyo Olympic

There’s no doubt that most people who have traveled to Japan would declare its capital, Tokyo, as a world-class city, capable of hosting the equally world-class Tokyo Olympic Games. The management facilitated the same event back in 1964, making it one of only three cities to have ever hosted the Olympics twice once next year’s athletic mecca winds up. So, it stands to reason that Tokyo is ready to show again as presenters and all accounts indicate that they are, except for accommodations.

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However, the latest news from the city is that organizers are panicking over the lack of hotel space for visitors when planners discovered that they’ll be short at least 14,000 suites for the big event. The discrepancy might be small potatoes compared to the 10 million expected to hit the city in time to see the Olympic torch light up in National Stadium launching the games July 24. But in a city on an island that’s compact enough as it is, vacancy space is at a luxury.

Tokyo’s hospitality industry has taken care of lodging for the roughly 11,000 athletes expected to compete in 33 events at the Games, with some 46,000 other suites already reserved for Olympic officials and global dignitaries. But bookings in the rest of the city, as well as neighboring communities on Japan’s main island of Honshu, have already reached capacity.

Compared to other major metropolitan areas that previously hosted the Olympic, Tokyo doesn’t have many upscale hotels, although major hospitality chains like the Four Seasons, Hyatt, Ritz-Carlton are present in the city. The demand for hotel space shot up in 2018 when a record 31.8 million tourists visited Japan during the event, nearly a nine percent increase from the previous year.

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The good news is that at least Tokyo has all the facilities ready, with the construction of National Stadium, which hosts the track and field events as well as the opening and closing ceremonies officially completed early December. Tokyo still had other venues still standing from the 1964 event and all they needed were upgrades. That’s a far cry from the horror stories that plagued the 2016 games hosted by Rio de Janeiro, which still had builders on the job within hours of the opening ceremonies.

In response to the scarcity, short-term housing prices by Airbnb spots in the area have reportedly skyrocketed to more than $840 US per night. Additionally, some luxury cruise liners have volunteered to stay in port to take on extra visitors for the duration of the Olympic 2020 Games. Still, in the case of Tokyo accommodations and with less than eight months before the torch is lit, the efforts among organizers to find enough tourist spaces will be nothing short of Olympian.

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Olympic Hospitality: IOC ‘very satisfied’ with Tokyo Olympic preparations say, organizers

Despite concerns about extreme heat, ballooning costs and accommodation shortages, organizers of the Tokyo Olympics and Paralympics are resolutely upbeat with one year to go until the opening ceremony – and not without some justification. Olympic fans from all over the world are invited to book Olympic 2020 tickets from our online platforms for Olympic Tickets. Olympic Hospitality fans can book Olympic Hospitality Tickets from our ticketing marketplace exclusively on discounted prices.

 “Japan has gone from 9 million tourists in 2012 to more than 30 million last year, and is aiming for 40 million by Tokyo Olympic,” says Dr. Mike Duignan, professor of sports management at Coventry University, who is in Japan researching a Tokyo Zones project looking at the Games’ impact. This rate of growth is not maintainable, and Japan has not really been ready in many ways, including in terms of English language and availability.

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The calculation requires a decline to minor issues such as the said original ground plan, a spare design without an Olympic cauldron, plagiarized logos that were also scrapped, a bidding corruption scandal and a budget on course to quadruple from primary projections.

The 7.5 million people in Japan listed for the initial ticket lottery, making every occasion enormously oversubscribed, 90% of candidates are projected to have come away empty-handed in the first round, and two more rounds have been planned for later this year.

The demand from visitors could see a shortage of more than 10,000 hotel rooms during the Games. Airbnb heavily planned, Japanese travel companies have chartered cruise ships, to be docked at nearby Kawasaki and Yokohama, to use as extra place. Then there are the hundreds of thousands expected to come from around the world to a country now showing signs of struggling to cope with a huge tourism boom.

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The water may be one way to find at least some relief from the exciting heat and stifling moisture that is almost a safe bet in Japan between when the Games will run. A heatwave across those two months last year killed more than 130 people and saw 70,000 hospitalized. Organizers are taking a host of procedures, including early morning starts for the marathons, but concerns about the safety of athletes and spectators persevere.

“This year is chilly in Tokyo, which is very different from last year, and we do not know what will happen next year… We have made preparations so that procedures can be shifted if the weather requires it,” said Yoshiro Mori, 82, the president of the Tokyo Organizing Committee who was prime minister of Japan.

The IOC’s John Coates, at the same press conference in Tokyo, confirmed that audiences will be able to take their own water into locations and that there will be appropriate shade when queuing for actions. But that timetable does not fit with the plans of international presenters, who pay billions and make the event so gorgeous to sponsors. Tokyo Olympic has raised $3.1bn in sponsorship from 62 Japanese firms, around triple what any previous Games have pulled in from local companies.

Some of those promoters will be showcasing new technology at Tokyo, which aims “to host the most innovative Games in history,” said Takaya.

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That should not be too much of an elasticity given the pace of technological advance and the interval between Olympics. Sponsor Toyota has built robot greeters for locations, android incarnations of the Olympic mascots and an automated cart to collect javelins and discus from the athletics field.

Whatever technology wows viewers and athletes next year, it would be impractical to expect the Games to have the same impact on Japan as Tokyo 1964. That event, and the arrangements for it, truly transformed the Japanese capital and offered a reborn nation onto the world stage as it completed its recovery from the ashes of the second world war. The show that Japan delivered was an absolute source of pride for its citizens. The events of trafficking in plastic nationalism and advised people to look under the shimmering shiny surface of the Games at who really profits from them.

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Olympic Modern Pentathlon: Two Egyptian modern pentathlete qualify for Tokyo Olympics Games through African Championships

Egypt’s modern pentathletes Haidy Adel and Sherif Nazir won firsts and gold medals in competition at the African Championships Saturday. The competition took place at the Platinum Club in Fifth Settlement, New Cairo. The African Championships is a qualifying event for the Tokyo Olympics Games.

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Adel told Ahram Online, “It is a good start for my new season 2019. I am dying of joy. I can’t believe that I am qualified. I did it!”

“My family were big supporters for me, especially my mum. She is my technical director. I couldn’t do it without her love, care and support,” added Adel. 

Adel’s mother, Samia Gad, smiled, saying: “I can’t stop my tears from falling. The competition was so tough. My daughter deserved to win today. She worked very hard.” 

President of the Egyptian Modern Pentathlon Federation (EMPF) Sherif El-Arian said: “We are competing against ourselves. All African countries are afraid to compete against us. Beating our team will be a difficult mission. We have a very strong team.”

The EMPF has certain criteria in choosing pentathletes to represent Egypt in the coming Olympics. The International Olympic Committee will announce 1 June the world rankings for all sports, which will decide who among world athletes qualifies for Tokyo Olympic.

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Our eyes are in Tokyo. Our main focus was on World Cup, the UIPM (International Modern Pentathlon Union) World Cup finals, and pentathlon world rankings. We want to qualify through them.

The EMPF will decide pentathletes who will participate in the Olympics, not before 30 May 2019. It is not necessary the modern pentathletes who win today will participate in the Tokyo Olympics.

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Olympic Hospitality: Hospitality, Culture, and Sport Combine in Latest Opportunity to Experience Tokyo Olympic

The Official Hospitality and Ticket Provider and proud sponsor of the United States Olympic & Paralympic Committee (USOPC), will prepare world-class hospitality at the National Theatre of Japan, packaged with some of the Games’ high-demand tickets, to bring fans of Team USA new opportunities for experiencing the Tokyo Olympic Games at its greatest. Sales of these Ticket & Hospitality Pass Packages.

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Much like Japan’s unique aesthetic and life balance, Tokyo Olympic hospitality will reflect the Olympic Movement’s ability to bridge not only world and sport but also art and culture, uniting the world through the Olympic values of Excellence, Friendship and Respect for other cultures.

As such, Ticket & Hospitality Pass Packages will not only include tickets to high-demand Olympic events but also encompass Japanese culture and serve the Olympic-inspired cuisine of Michelin-starred chefs from Tokyo to LA and future host cities, all in the picturesque setting of Tokyo’s National Theatre, centrally located next to the Imperial Palace.

“The world-class hospitality will provide our customers with food, beverage, and culture amid a relaxing atmosphere where they can recharge from a busy day attending Olympic events,” said Robert F. Long, President of.

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With its deep knowledge of Japan and history building some of the Games’ great hospitality experiences, from the PyeongChang New Horizons Lounge to London 2012 hospitality centers, knows sport and culture belong together in experiencing the Olympics at its best and is excited to welcome fans of the Australian Olympic Team with these new package options, Long concluded.

The Olympic experience experts are the only authorized Olympic ticketing site in the United States and have spent decades bringing the world to the Games with a combination of event tickets, inclusive packages, and ballot processes to help ensure Team USA fans have diverse opportunities to experience the Games.

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Olympic Hospitality: Mongolia set to have first Olympic House at Tokyo Olympic

The plan has been initiated by Battushig Batbold, the Acting President of the Mongolian National Olympic Committee, who has identified a site next to the Tokyo Tower as its location. Tokyo Tower is an Eiffel Tower-inspired lattice tower and, as the second-tallest building in Japan, is a landmark in the capital.

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The idea is also reinforced by Hakuhō Shō, one of Japan’s best-known and most successful sumo wrestlers who was born in Mongolia. Bathold has held talks with Tokyo Olympic President Yoshirō Mori to present his plan. He got the impression after visiting the USA House during the Winter Olympic Games in Pyeongchang last year. Batbold visited USA House with Angela Ruggiero, the American who was the former chair of the International Olympic Committee (IOC) Athletes’ Commission, who he studied at Harvard Business School. 

“Angela invited us to the USA House during the Pyeongchang Winter Games where she presented us to the American athletes and sports officials,” Batbold, who is also due to be Mongolia’s Chef de Mission during Tokyo Olympic, said. 

The USA house held a big event where the President of IOC, Thomas Bach, attended as well. We also visited the Japan House set up at the Pyeongchang Winter Games. Setting up a country house is not only a name card of your nation where you present the athletes and host many guests, but it’s also a big upgrade of your country to the world.

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Therefore, in 2018, I met with the Ambassador of Mongolia to Japan Mr. Batjargal Dambadarjaa and the President of the Japanese Olympic Committee regarding structure a Mongolia House during the Tokyo Games. Our Ambassador supported this idea and looked into many locations. We are currently finalizing on the location next to Tokyo Tower.

Batbold is confident Mongolia House will help raise the profile of a country sandwiched between Russia to the north and China to the south and which is the 18th largest country in the world but is the most sparsely populated sovereign state on the planet. Mongolia is amusing in natural resources such as oil, gold, silver, iron, coal, copper, molybdenum, tungsten, phosphates, tin, nickel, zinc and fluorspar.

“Once we have the agreement finalized, we will work to build a Mongol House and promote our country,” Batbold said. 

Yokozuna [the highest rank in sumo] Hakuho also supports this idea and Mongolian sumo wrestlers will come to the Mongol House to promote Mongolia. If we build a Mongolia house in Tokyo, it would be I believe almost as effective as the big international media groups, as it would attract their interest.

Mongolia made their introduction in the Olympics at Tokyo 1964 – the last occasion the Japanese hosted the event – and have appeared in every game since with the exception of Los Angeles 1984 when they joined the boycott led by the Soviet Union.

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The country has so far won a total of 26 medals, including two gold, both of which came in Beijing 2008 when Naidangiin Tüvshinbayar won the men’s over-100 kilometers in the judo and boxer Enkhbatyn Badar-Uugan triumphed in the bantamweight division.

At the last Olympic Games in Rio de Janeiro in 2016, Mongolia sent a squad of 43 athletes who contested in nine sports. They won a total of two medals, a silver in the women’s judo for Dorjsürengiin Sumiyaa in the under-57kg category and bronze for boxer Dorjnyambuugiin Otgondalai in the men’s lightweight division.

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